Stay in touch with your customers!

Consider this:

It costs far less to retain existing customers than to go out and get new ones.

Two-thirds of customers who leave do so because they feel neglected and/or unappreciated.

Most companies are so busy chasing new business that they overlook their existing customers or, worse, take them for granted.

Customer retention represents one of the most cost-effective ways to grow a business. Yet, far too many companies spend more time and resources hunting down new business than taking care of existing customers.

Pay attention to your existing customers. One way to get the customer’s attention is by sending personalized, meaningful message, such as a greeting card or postcard.