Stay in touch with your customers!
It costs far less to retain existing customers than to go out and get new ones.
Two-thirds of customers who leave do so because they feel neglected and/or unappreciated.
Most companies are so busy chasing new business that they overlook their existing customers or worse, take them for granted.
Customer retention represents one of the most cost-effective ways to grow a business. These customers are already happy with your product or services and they will tell others. Think of them as a unique sales team.
Yet, far too many companies spend more time and resources hunting down new business than taking care of current clients.
Pay attention to your existing customers. Take the time to send a simple, sincere thank you note for their purchase/business, it is a worthwhile investment!